Someone with a huge heart or huge, er, biceps? Is it a case of how much he cares for others, or how much facial hair he can grow?
Everyone has a view on what #arealman is. And every one of them is different.
But here at Anthony Nolan, we know exactly what #arealman is – he’s the cure for blood cancer.
You see, a man aged 16-30 in decent nick could save the life of someone with blood cancer, simply by donating his bone marrow. But the problem is, #arealman is so very hard to find.
Men are far more likely to be chosen to donate as experts believe they give patients the best outcomes. But right now chaps make up just 12% of our register. And that’s why a real man is exactly what we need.
So set aside that pint (or appletini), put down the razor (or waxing strip) and prove once and for all you’re a real man. Join our bone marrow register today.