Our 2014 and 2015 partnership with Scotmid Co-operative has raised a staggering £370,000, the highest total Scotmid has ever raised during a charity partnership, smashing previous levels. The money they have raised will go towards recruiting thousands of lifesaving stem cell donors from Scotmid areas.
The staff throughout Scotmid Co-operative have been fantastic, embracing the partnership and taking part in zipslides, bungee jumps, head shaves and a whole host of activities in store including dress down days, hamper raffles, kids colouring competitions and food tastings. Some even braved The Loony Dook, which involves swimming in the freezing River Forth on New Year’s Day, whilst others designed and sold their own cook book.
Scotmid Co-operative, and its brands Semichem, Lakes & Dales Co-operative and Scotmid Co-operative Funeral Directors, raised funds and awareness for Anthony Nolan from September 2014 until August 2015. The partnership was a ‘lifesaving match’ for people with blood cancer, raising funds and awareness for Anthony Nolan, which runs the UK bone marrow register and carries out pioneering research to save more lives.
To represent the heroic nature of the partnership, a superheroes theme was chosen. Nearly 5,000 staff members from more than 350 stores turned into ‘The Scotmid Lifesavers’ for the year, teaming up with their communities to attempt to raise a target of £200,000 for Anthony Nolan. Such was the success of the partnership that they hugely exceeded the target and raised the record total of £370,000.
Read our Storify to see what the #Scotmidheroes have been up to over the last six months:
See the story of the first six months of our partnership with Scotmid here:
"We would like to say a huge thank you to Scotmid and their customers for raising such an incredible amount of money for Anthony Nolan. We are extremely grateful for their efforts and have very much enjoyed working with their passionate and caring team, from head office to the local stores. The money Scotmid raised will help us save lives by adding thousands more potential donors to our bone marrow register from Scotmid’s retail areas – Scotland, North of England and Northern Ireland. “These local heroes could be the only lifesaving match for someone with blood cancer – someone who would otherwise have no other chance to live. This partnership has given people hope for the future by providing many more chances of finding a cure.”
Henny Braund, Chief Executive
“I am immensely proud of the hard work, determination and commitment of our staff, customers and members in raising this record-breaking amount on behalf of Anthony Nolan. It’s clear that Anthony Nolan’s vital work to find matching donors for people with blood cancer resonated with our staff and customers and inspired them to go above and beyond this year. As Anthony Nolan celebrates four decades of saving lives, we hope we have contributed somewhat to helping this amazing charity continue its world-class research into blood cancer.”
John Brodie, Chief Executive of Scotmid Co-operative