Bride-to-be Kate Robertson set up the #'shake4mike campaign to save her fiancé Mike Brandon‘s life by raising awareness of his search for a stem cell donor to tackle his leukaemia. Read Mike's story here.
We're incredibly pleased that Mike has now found a matching donor, and his transplant can go ahead. The #shake4mike campaign has been a huge success - we've seen a 650% increase in registrations, with more than 7,000 potential new donors joining the register.
Did you see Mike's campaign on The One Show? Find out more about the people featured on the programme here.
Even though Mike has found a donor, there are others going through the same agonising wait. So Kate and Mike are calling on those aged 16-30 to join our register and help us find more matches, and save more lives. And they've hijacked Mike's love of a shakey-face selfie to help spread the word.
Please help Kate and Mike by getting involved in the #Shake4mike campaign. In four simple steps you could save a life.
2. Shake your face and take a photo (just relax all the muscles in your face and shake it from side to side!)
4. Nominate a friend to do the same and keep this campaign going.
You can also view our video to find out what donating your stem cells or bone marrow involves. It's much easier than you think!
The maximum age for joining the register is 30, as younger people are more likely to be chosen as lifesaving donors - but there are lots of important ways that people over 30 can get involved with Mike’s campaign and help Anthony Nolan save lives.
It costs us £100 to put one donor onto our register, so the more funds we raise the more lives we can save. You can donate to Kate and Mike's JustGiving page here.
We also need people to spread the word and get their friends/relatives/colleagues etc who are under 30 to sign up.
The Anthony Nolan register is UK-only, but there are bone marrow and stem cell registers around the world. Doctors will search every register when looking for a donor, so you only need to join one.
Mike's story has caught the imagination of the media and celebrities, with Stephen Fry, Coldplay and Gary Lineker all helping us to spread the word on social media.
Here's our celebrity supporters Joe Crowley, Lucy Siegle, and David Harewood joining in with #shake4mike at our Daisy Ball event. David Harewood is on the Anthony Nolan donor registry and donated his stem cells in 2007.
— Stevie Johnson (@StevieJ_23) May 6, 2014
Please consider registering to donate your stem cells to help cure leukemia PH http://t.co/z2QNwblDEE
— Coldplay (@coldplay) May 7, 2014
— dragonwithabouzouki (@KarenSAshby) May 5, 2014