Journalist Charlie Brooker began supporting Anthony Nolan after seeing Alice Pyne's call for everyone to sign up as bone marrow donors. He created a video 'Charlie Brooker is (un)appealing' to highlight the need for donors (caution - he uses language which may offend.)
'The Antony Nolan register desperately needs more 18-30 year old males to sign up and help save lives. It's a quick, simple process so there's no excuse. None. In fact only an absolute b*****d wouldn't spit in a cup to potentially save a life. You're not a b*****d are you? ARE YOU? LET'S FIND OUT'.