Our 2010-2011 partnership with Wilkinson raised an incredible £1,667,852 to fund our lifesaving work, as well as increasing awareness and the number of donors on our register.
Wilkinson really went the extra mile, involving staff at every level of the business – from the board to employees in their distribution centres. They even got their suppliers in on the act.
Wilkinson team members took part in running, cycling and zip-sliding fundraising events. In stores, they organised a variety of activities, including dressing up and face painting. Key suppliers, including P&G, Unilever, Galaxy and Baby Bio, also pledged money.
Karin Swann, Family Non-Executive Director and joint Chair of Wilkinson, celebrated the end of the partnership by walking 80 miles from Wilkinson Head Office to the Blackpool store over five days.
Staff already saving lives
Our partnership gave Wilkinson staff the opportunity to do more than simply raise money – they could join our register and potentially save a life. 293 Wilkinson staff signed up. Two have already come up as a match and donated stem cells to two people desperately in need, giving them a chance of survival.
The partnership boosted staff morale, motivation and loyalty during challenging times, as our internal survey proved.
This is how Wilkinson employees felt the Charity of the year Partnership helped:
‘The team at Anthony Nolan have been incredibly engaging and understanding of our business.’
‘The partnership has surpassed our expectations – we’ll miss working with them!’
‘We all pull together and we try and put 100% towards it, I think it’s been a fantastic charity, working with Anthony Nolan has allowed us to do the right thing and have a lot of fun as well.’
Simon Hathway, Head of Retail
Could you be our next partner?
Contact the corporate partnerships team on email@example.com or 0303 303 3002.
'Community is such an important part of our culture and you would be helping someone from your own community. They may not live down the road from you but they’re still from your own community.' - Sabina Raza, donor